Mohit Lalvani - MD & Founder

Mohit Lalvani is a serial entrepreneur and his ventures are focused on solving problems in the beauty & personal care industry. More than two decades ago, he founded India’s first value-added beauty care specialties distribution business, which he successfully sold to an American MNC in 2015.

Mohit brings nearly two decades of experience in sourcing ingredients from the best in class global manufacturers and creating formulations that exactly meet market needs. His clientele included Marico, ITC Limited, Emami, Himalaya, Park Avenue, Patanjali, Glenmark, Cipla, Reckitt Benckiser, Dabur, Sun Pharma.

Mohit and his wife Mumtaz often like to unwind with some malts and wine, which they collect from across the world. They are blessed with 2 children and 9 pets (their pups Zack & Antonio and 7 cats).

Leena Mukhi – Director Pet Care

Leena is a self- styled entrepreneur and has successfully been at the helm of ventures focused on Beauty, Fashion and Lifestyle for well over twenty-five years now. 

An ardent dog lover and a passionate beagle-mom, it was only natural for her to create a voice for natural and safe pet care and hygiene products, heading the brand in its entirety at a strategy, ideation and product development level. 

Leena, in addition, holds and heads the same position at Coccoon - a personal care brand, embracing one’s space devoted to protection and pampering, which also comes under the EM & EM umbrella.  

Leena and her husband Naren, a garment exporter, have three children - two daughters and a beagle, Tobbler. 

Her hobbies include dancing, reading and networking

Surbhi Kanswa - Head of Marketing

 "Confessions of this Shopaholic: she shops for ad space that turns heads!"

Surbhi Kanswa, our Head of Marketing is why our customers know us better and have answers to every little query. For someone who admired cute little animals from afar, she has sure grown to love Captain Zack and our furry little friends up close and personal!

She has 7+ years of experience in PR, Marketing Communication, Event Marketing, Corporate Communications and strong media relations. She has shared her expertise in marketing and knowledge of multiple industries with some of the top multinational, start up and Indian companies like Edelman PR, El Cisne, Kamani Foods and Lokmat. If you need someone to advocate vegetarian food and vegan products like our ranges, she's the woman to contact!

Luckily, unlike a shopaholic, she's good with budgets too. 😋

Dr. Jamshyd Cooper, Small Animal Veterinarian - Head Vet

Dr. Jamshyd Cooper is a practicing Vet with an exclusive focus on Small Animal Soft Tissue General Surgery and has trained under Dr. Barry Kalsy, a well-known Mumbai based veterinary surgeon. Dr. Cooper was the former head of Emergency & Critical Care at Crown Vet Clinic in Mahalaxmi and has owned and operated a fresh cooked Dog Meals service called Integrity Dog Food. He has also completed an observership at Top Dog Pets Clinic. Currently he a visiting Vet at various clinics in Mumbai, including Wildvets Veterinary Clinic.