Mohit Lalvani – MD & Founder

Mohit Lalvani is a serial entrepreneur and his ventures are focused on solving problems in the beauty & personal care industry. More than two decades ago, he founded India’s first value-added beauty care specialties distribution business, which he successfully sold to an American MNC in 2015.

Mohit brings nearly two decades of experience in sourcing ingredients from the best in class global manufacturers and creating formulations that exactly meet market needs. His clientele included Marico, ITC Limited, Emami, Himalaya, Park Avenue, Patanjali, Glenmark, Cipla, Reckitt Benckiser, Dabur, Sun Pharma.

Mohit and his wife Mumtaz often like to unwind with some malts and wine, which they collect from across the world. They are blessed with 2 children and 7 pets (their dog Zack and 6 cats).


Leena Mukhi – Director of Beauty & Personal Care

Leena is an entrepreneur at heart and has been running ventures focused on beauty, fashion and lifestyle for over two decades now. With a deep understanding of the beauty industry, it’s only natural for her to head the product development at Em&Em

She and her husband Naren, a garment exporter, have three children – two daughters and a dog. Her hobbies include dancing, reading, and networking.


Tanushree Rao - Head of Marketing

Tanushree has a total of 12 years of experience in marketing including - brand management, client servicing, and digital marketing. She has always believed in honing her skills in brand building, coupled with focussing on her innate desire to beautify things backed by research.

She has worked on brands like Kerastase, Tag Heuer Watches, Dior Accessories, Swarovski and L'Occitaine for brand alliances & brand building. She has built her digital marketing expertise as the Creative Strategy head at Digitalhathi where she has dealt with the digital universe of Hero MotoCorp. Viacom18 & Anita Dongre.

She is also interested in fitness, nutrition, and fashion.