Mohit Lalvani – MD & Founder

Mohit Lalvani is a serial entrepreneur and his ventures are focused on solving problems in the beauty & personal care industry. More than two decades ago, he founded India’s first value-added beauty care specialties distribution business, which he successfully sold to an American MNC in 2015.

Mohit brings nearly two decades of experience in sourcing ingredients from the best in class global manufacturers and creating formulations that exactly meet market needs. His clientele included Marico, ITC Limited, Emami, Himalaya, Park Avenue, Patanjali, Glenmark, Cipla, Reckitt Benckiser, Dabur, Sun Pharma.

Mohit and his wife Mumtaz often like to unwind with some malts and wine, which they collect from across the world. They are blessed with 2 children and 7 pets (their dog Zack and 6 cats).

Leena Mukhi – Director Pet Care

Leena is a self- styled entrepreneur and has successfully been at the helm of ventures focused on Beauty, Fashion and Lifestyle for well over twenty-five years now. 

An ardent dog lover and a passionate beagle-mom, it was only natural for her to create a voice for natural and safe pet care and hygiene products, heading the brand in its entirety at a strategy, ideation and product development level. 

Leena, in addition, holds and heads the same position at Coccoon - a personal care brand, embracing one’s space devoted to protection and pampering, which also comes under the EM & EM umbrella.  

Leena and her husband Naren, a garment exporter, have three children -two daughters and a beagle, Tobbler. 

Her hobbies include dancing, reading and networking.

Tanushree Rao - Head of Marketing

Tanushree has a total of 12 years of experience in marketing including - brand management, client servicing, and digital marketing. She has always believed in honing her skills in brand building, coupled with focussing on her innate desire to beautify things backed by research.

She has worked on brands like Kerastase, Tag Heuer Watches, Dior Accessories, Swarovski and L'Occitaine for brand alliances & brand building. She has built her digital marketing expertise as the Creative Strategy head at Digitalhathi where she has dealt with the digital universe of Hero MotoCorp. Viacom18 & Anita Dongre.

She is also interested in fitness, nutrition, and fashion.